Pay Per Click is a method to get potential customers to click on your online Ads. Each time they click, you pay - whether or not they end up doing business with you. We don’t use Pay Per Click because it rarely gets you the kind of serious leads that are ready to be converted into sales. Pay Per Click eats up your advertising cash quickly, and often leaves you with nothing left of your marketing budget by the end of each month. With our Small Business & Start-Up Solution you pay only for Qualified Leads, while our Midsize & Enterprise Solution comes with unlimited free calls. In other words - we give you more bang for your buck.